![]() Other successful companies in the WordPress space such as WeGlot are also expanding outside of WordPress. The very clear winners at the moment are Wix and Squarespace."Īnd it's no wonder that Yoast is also diversifying its business and has recently released its Yoast SEO for Shopify plugin. "If WordPress is shrinking, something else must be growing, this is, after all, a zero-sum game. Here's what Joost de Valk, founder of Yoast SEO, has to say: The companies who are growing the fastest ( such as Barn2) are the ones that are continuing to innovate by releasing new products and launching into new markets, instead of just growing their existing products. That was almost impossible to achieve in 2022. In 2020, the pandemic sparked a huge rise in the number of people using WordPress and plugin companies saw increases of up to 2x for their existing products. We can also see this anecdotally.īased on our experience at Barn2, and our interactions with other plugin companies, we can confirm that most WordPress companies reported slower growth in 2022 than in previous years. The data shows that WordPress has plateaued compared to other CMS's, and is slightly losing market share. Meanwhile, the popularity of new cloud platforms like Shopify, Wix and Squarespace is rising: Google Trends clearly shows that the number of people Googling 'WordPress' has been declining since 2014. When people wonder "Is WordPress dying?", they often quote the WordPress market share statistics. For example, WooCommerce is the world's biggest e-commerce platform and powers over a quarter of online shops. And hiring the right developer can transform your WordPress site into anything you can imagine.įinally, there are many successful niches built on WordPress. If you cannot find the correct tutorial or how-to, there are always the WordPress Support Forums, a great destination to learn, share, and troubleshoot.
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